I worked as Head of Design and Content at Circle of Style, a sustainable luxury fashion start up. I was tasked with developing the brand identity and giving this young company a tone of voice across all online and physical channels.
Key to this was ensuring on-trend and consistent branding. This included redesigning their logo, creating structured e-mail layouts and luxury flyers for clients, and designing social media posts and animations - all adhering to the branding guidelines I had developed.
Social media was the lifeblood of the company and I was co-responsible for managing our online presence, connecting with influencers and pursuing brand deals.
For optimum engagement, I created a series of comical animations that followed a fictitious journey of the stylists sourcing the pieces throughout history. I also created a number of templates and assets for the company to use as and when required so that content was always available as they grew.
Image above features posts from Female Founder Friday: a series I created highlighting other ethical and sustainable businesses led by women to foster and grow the community we had cultivated. As well as examples from a campaign I did to encourage our user base to sell their no longer worn luxury items to Circle of Style to become part of our stock.
