I worked as Head of Design and Content at Circle of Style, a sustainable luxury fashion start up. I was tasked with developing the brand identity and giving this young company a tone of voice across all online and physical channels.
Key to this was ensuring on-trend and consistent branding. This included redesigning their logo, creating structured e-mail layouts and luxury flyers for clients, and designing social media posts and animations - all adhering to the branding guidelines I had developed.
Social media was the lifeblood of the company and I was co-responsible for managing our online presence, connecting with influencers and pursuing brand deals.
For optimum engagement, I created a series of comical animations that followed a fictitious journey of the stylists sourcing the pieces throughout history. I also created a number of templates and assets for the company to use as and when required so that content was always available as they grew.
![](https://cdn.myportfolio.com/a4278b33-2f02-4f8d-b8fe-f17b6c2cd929/4757763b-3c2c-4e7e-9d64-5aa634815523_rw_1200.png?h=1e3968e5e9e072ca6080ba7f5a2021c4)
![](https://cdn.myportfolio.com/a4278b33-2f02-4f8d-b8fe-f17b6c2cd929/a15936cf-beb1-420b-beca-619d2f0df39b_rw_1200.png?h=a19535125f336f7b43c6b28e348e4852)
![](https://cdn.myportfolio.com/a4278b33-2f02-4f8d-b8fe-f17b6c2cd929/a4b2ae25-ddd4-44b1-94cb-2098889191a6_rw_1200.png?h=2aff028f174386984f7f82fecf437d41)
![](https://cdn.myportfolio.com/a4278b33-2f02-4f8d-b8fe-f17b6c2cd929/abcb05f5-3c88-4988-9a23-fa3489fa0675_rw_1200.png?h=262600281adb48d140b480ae6e1ef4f1)
Image above features posts from Female Founder Friday: a series I created highlighting other ethical and sustainable businesses led by women to foster and grow the community we had cultivated. As well as examples from a campaign I did to encourage our user base to sell their no longer worn luxury items to Circle of Style to become part of our stock.